Ray Gudmalin
Creative Operations, Management & Brand Partnerships
gudmalinray@gmail.com
45+ Brand & Creator Collaborations
$250,000+ in Brand Affiliate Deals
150 million+ long form views
CLIENTS
and more…
CREATOR ECONOMY EXPERIENCE
CREATOR ECONOMY EXPERIENCE
Operations, Creative Management, Brand Partnerships - YouTube Partner Program
Built and scaled a creator-led media business reaching 650,000+ subscribers and 150M+ long- form views, developing deep expertise in the creator economy, monetization systems, and creative marketing landscape.
Led editorial coordination and communications strategy for creator-led digital content reaching international audiences at significant scale, ensuring clear messaging and protecting brand reputation.
Led end-to-end brand partnership lifecycle including prospecting, sponsorship outreach, valuation, negotiation, contract structuring, deliverables alignment, usage rights, and performance reporting.
Managed and directed a content production team of editors, designers, and external collaborators, aligning creative output with contractual commitments, brand guidelines, and performance goals.
Served as primary relationship owner for brand and agency stakeholders, managing pipeline prioritization, negotiations, and execution across active partnerships.
Oversaw editorial calendar planning, and creative copywriting to on-platform community engagement, time-sensitive communications on high-profile topics, responding quickly to emerging issues while maintaining audience trust and fostering community engagement.
Developed strategies to engage audiences across social media and digital platforms, maintaining editorial standards and brand consistency.
Led a cross-functional media team of editors, designers, and voice talent to execute content campaigns, aligning workflows and quality controls ensuring on- brand creative output.
Example of Spanish-dubbed channel
Portuguese, Arabic, and Hindi channels
Talent Manager - Grail Talent
Managed and executed $50K+ in creator marketing deals, overseeing contract negotiations, campaign deliverables, and performance expectations that aligned messaging with stakeholders and resonated with audiences.
Provided financial literacy guidance to creators with variable income, supporting budgeting, cash-flow planning, and revenue forecasting.
Assisted creators in understanding sponsorship payment structures, revenue timelines, and expense planning to support financial stability.
Identified financial risk factors related to irregular income, delayed payments, and contract terms, and guided creators on mitigation strategies or appropriate referrals.
Served as primary communications liaison between creators, brands, agencies, and internal stakeholders to ensure clarity, alignment, and timely execution.
Evaluated business opportunities for creators by assessing brand fit, projected performance impact, and long-term commercial value.
Guided and reviewed creator content and campaign communications to maintain brand standards, tone, clarity, and alignment with audience expectations.
Negotiated and managed creator-brand agreements, aligning campaign scope, deliverables, timelines, compensation, and usage rights.
Creator Approach
Brand Partnerships & Ad Campaigns
Building A Successful Brand/Creator Collaboration
Creative Freedom: Encouraging creators to bring their unique voice to the campaign while staying aligned with brand values. Authenticity often leads to content that resonates better with audiences and feels less like traditional advertising.
Storytelling Excellence: Promoting brand narratives through engaging, story-driven content that resonates with target audiences. Highlight how the brand adds value to the consumer’s life. Whether it’s solving a problem or enhancing an experience, creators should communicate the brand's value proposition effectively.
Brand Alignment: Ensuring seamless integration of brand messaging by guiding creators with clear expectations and brand policies. A brand style guide or mood board can help creators understand the desired look, tone, and feel.
Creator Success: Empowering creators with the tools, resources, and feedback they need to excel in the collaboration, fostering a partnership that benefits everyone involved.
Mutual Respect and Trust: Treat the collaboration as a partnership rather than a transaction. Show respect for the creator’s craft and audience, and trust their expertise in content creation.
Fair Compensation: Ensure that creators are fairly compensated for their work. Offering competitive pay not only attracts top talent but also demonstrates that you value their contributions.
Prime Gaming Collaboration Creative Brief Example
Brand Affiliate Marketing Approach
Implementing successful Brand ad campaigns:
Authenticity Focus: I prioritize creators who can authentically represent the brand, leading to content that feels genuine and builds trust with audiences.
Strategic Campaign Planning: I work with brands to develop clear objectives and strategies for the collaboration, ensuring that the creator's content aligns with the brand's goals and messaging.
Creative Guidance: I help brands provide the right balance of creative freedom and direction, allowing creators to innovate while staying true to brand values.
Performance Tracking: I assist in setting up KPIs and tracking the success of the collaboration, ensuring the brand can measure the impact of the campaign and make data-driven decisions for future partnerships.
Ongoing Communication: I facilitate open and ongoing communication between the brand and the creator, ensuring any issues are quickly resolved and the campaign stays on track.
Surfshark VPN Brand To Creator Guidance Example